Problem
Build the front door for an interactive dating podcast. Two audiences land on the same site: people who want to apply to be matched, and people who want to apply to be on the show. The site has to feel like a brand — confident, warm, a little playful — and convert visitors into applications without feeling like a form factory.
Approach
A single, intentional landing page. Editorial typography pairing — Pacifico script for the brand mark, Playfair Display for headings, Inter for body — to set the "magazine meets podcast" tone. A photoshoot-led hero with a darkened overlay so the headline pops. A three-step "Listen → Apply → Date" process section that doubles as a value prop. Two separate application flows behind the same modal, with a multi-step progress indicator so applicants don't feel like they're filling out an endless form.
Built with vanilla HTML/CSS/JavaScript and Vite. No framework, no component library — just a tight ~27KB hand-written page that loads instantly and is trivial to evolve.
Result
A landing page that reads as a real brand rather than a side project. Two clear conversion paths (date / show) without confusing visitors. Fully responsive from 390px up. The kind of front door a podcast actually wants attached to it.
